Rocket Mobile
Brief
I was fortunate enough to work with Global Fan Network who partnered with Rocket Mobile to do an advertising campaign for mobile phone plans.
Deliverables required:
- Animated version of Rocket Mobile logo, optimised for social media promos
- Rocket Mobile themed stinger transition
- Animated livestream assets for YouTube streams and videos
- Upper Third animations
Deliverables required:
- Animated version of Rocket Mobile logo, optimised for social media promos
- Rocket Mobile themed stinger transition
- Animated livestream assets for YouTube streams and videos
- Upper Third animations
client
Global Fan Network/AFTV, Rocket Mobile
After receiving Rocket Mobile’s brand guidelines and initial direction I was able to breathe more life into their logo by adding animation for use across social media accounts, as well as a stinger transition and livestream components.
The ‘O’ in the logo featured a motif akin to a green sun burst, so I leaned into that when designing the motion by using ripples of green colour and line bursts.
Livestreaming Assets
Components in use on AFTV’s YouTube
Hotswappable assets used during AFTV livestream
(Note: I did not create the AFTV or A-List assets here)
(Note: I did not create the AFTV or A-List assets here)
I created livestream-friendly assets based on Rocket Mobile’s branding and where we landed with the animation.
I provided it to AFTV in parts, allowing them to rotate this content in and out of their livestream overlay setup as well as their YouTube videos.
Upper Thirds
I also created a set of looping upper thirds for use in social media posts when a more subtle display was preferred. Similarly to the livestream assets, these are displayed in a cycle on top of footage.